How The Open Application Network is Making Blockchain Mainstream
In November 2019, the world was introduced to The Open Application Network (“The OAN”). With the new name came a new vocabulary: “Platform Problems,” “Open Applications,” and “Unity Interleave.” Part rebrand and part refocus, the shift took many by surprise.
By lowering the barriers to blockchain for developers and consumer end-users while strengthening the economic security of the network, The OAN and AION are poised to make game-changing advances in the race for blockchain adoption.
Stuck in the Crypto Bubble
Most public blockchain and cryptocurrency projects market themselves exclusively within the “cryptosphere”: they announce news through crypto-exclusive media; they network and give talks at crypto-focused conferences; and they use crypto-specific jargon and metrics to explain and differentiate their products. But crypto memes don’t resonate outside of crypto. Preaching to the converted is a zero-sum strategy, where user growth means siphoning attention and resources away from other projects in an isolated, saturated, and emaciated market.
Bringing in the remaining 99% of the addressable market is an entirely different (and too-often neglected) challenge.
